


Citibank Launches "Citigold Private Client" In China
Exclusive wealth management proposition for high net worth individuals
Shanghai, July 14th, 2010 – Citibank (China) Co., Ltd. ("Citibank"), today launched Citigold Private Client, a new proposition designed to meet the needs of high net worth individuals with assets under management of Renminbi 8 million and above. Citigold Private Client provides an exclusive and personalized client servicing model which caters to a comprehensive range of personal wealth and business banking requirements.
Mr. Jonathan Larsen, Head of Consumer Banking and Global Cards, Citi Asia Pacific said, "Citigold Private Client is unique as an all-encompassing wealth management proposition that meets the full spectrum of clients' financial needs. China remains one of Citibank's highest priority markets and we are confident that Citigold Private Client will provide a powerful platform by which we can serve the large and growing numbers of high net worth individuals in China."
The Asia Pacific region is expected to be one of the strongest drivers of global wealth in the coming years, and China itself is one of the largest wealth management markets in the region. The number of high net worth individuals in China reached more than 300,000 in 2009, with this segment having experienced a double digit growth rate over the past three years.
Mr. Anand Selva, Head of Consumer Banking and Global Cards, Citi China, said, "With our local wealth management expertise, our outstanding client service capability, and our reputation around the world as a leader in wealth management, Citibank China is ideally positioned to serve high net worth individuals. We believe that Citigold Private Client will set a new standard in meeting the needs of high net worth individuals in China."
With Citigold Private Client, clients will benefit from having a disciplined portfolio-based wealth management strategy personalised for them in accordance with their risk appetites and wealth management goals. Rather than a product-driven, piece-meal approach, Citigold Private Client examines clients' assets in totality, across personal and business wealth, before structuring client portfolios by employing the entire range of financial products and services. Clients have access to a broad suite of Citibank's products, from transactional banking to investment products to business banking, as well as its world-class research and customized advisory services and its unrivalled global banking network.
In addition, the Citigold Private Client proposition adopts a team-based approach. Clients will be served by a dedicated Citigold Private Client banker and an associate banker, together with a team of financial experts including wealth management specialists, mortgage specialists, insurance specialists and business bankers. The banker and dedicated specialist team will develop a thorough understanding of the clients' investment portfolio and objectives, and will provide tailored advice and recommendations accordingly. They will regularly revisit the clients' goals and undertake portfolio reviews to ensure that the wealth management plans stay relevant and robust.
Citigold Private Client also offers access to the power of Citibank's unparalleled footprint around the world. Clients will be given a range of exclusive benefits, such as a Diamond debit card, global banking benefits, global access to more than 600 airport VIP lounges internationally, priority medical services and global concierge services.
"We have long been active in the wealth management space in China, and through Citigold Private Client we look forward to extending our leadership in this space as we serve China's rapidly increasing group of high net worth individuals," Mr. Larsen added.
